Bodoor Al Qasimi is a lover of the written word and an avid campaigner for the promotion of Arabic children’s literature. She is the Founder and CEO of Kalimat Publishing Group, the Founder of the Emirates Publishers Association, the Patron and Founder of the UAE Board on Books for Young People and the Founder of Etisalat Award for Arabic Children’s Literature. Sheikha Bodour has been involved in the creation of high quality Arabic children’s books for over six years and has now channelled that love and passion into a series of imaginative finger puppet books to delight and enchant the very young.